Slightly larger than standard square bills, but a touch smaller than most magnum cranks, the 6th Sense Cloud 9 MiniMag SB Crankbait is the perfect palm-sized baitfish imitation. Built to crash through...
Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n...
Developed in the 6th Sense lab to create one of the most efficient lipless crankbaits on the market today, the 6th Sense Duke Lipless Crankbait is designed for high-performance and with serious...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 5 Biggun Crankbait creates the most flash out of any Berkley hard bait and is based on the balsa wood plug that...
Blending the tonal temptation of the Rat-L-Trap with the shallow water presence of a squarebill, the Bill Lewis Echo 1.75 Squarebill Crankbaits take Bill Lewis’ legendary line of hard baits a step...
From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala Ott’s Garage Slim 06 Crankbait is born out of the...
Terrorizing shallow-holding bass with timeless DT attraction, the Rapala DT Series Crankbait has been carefully designed to dive down fast to a preset depth and stay in the “strike zone”...
The 6th Sense Quake Lipless Crankbait has an action unlike most typical lipless crankbaits on the market. Utilizing a duel flat back design, it has two flat spots that grab more water and...
THE UNIT – DIVE DEEP. MOVE DIFFERENT. Introducing The Unit—a game-changing, jointed deep-diving crankbaitengineered to reach depths of 22–26 feet while delivering a wide, natural swimming motion that separates it...