Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 9 Crankbait is built with a weight bill to dive down to depth quickly and is based on the balsa wood plug...
4" Craw type This bait is infused with special blend "Cross Sauce" of Kick n Bass attractant. Recomend 4-5# hook. Works great rigged every kinda way you can think of. Fish...
For more than a half a century the Heddon Spook has been arguably the finest topwater walk-the-dog lure available, and the benchmark by which all others are judged. Despite...
The Rapala PXR Mavrik 110 Jerkbait is a high performance jerkbait that provides anglers with incredible fish-catching action and realism. Internally it features a unique weight transfer system that allows...
This is the Original Stanley Flipping Jig and it's the bait that got Stanley Jigs started. It's won more tournaments than any other jig out there. Day in and day...
Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed...
A west coast style worm shape expanding Strike King's lineup of Open Pour Technology (OPT) soft baits, the Strike King Filler Worm is made with an ultra-soft plastic that offers enhanced suppleness...
The Punch Out Craw was designed with a sleek and smooth configuration so that it slips easily into the tiniest holes. Its oversized flapper tail provides the ultimate glide performance....
Painstakingly designed to look like a dying shad on the fall, and it is also specially weighted and balanced to stand (not tip over) on the bottom – ready to...