Designed by Bassmaster Classic Champion, Mike “Ike” Iaconelli, the Missile Jigs Mini Swim Jig is the swimming sibling of the highly successful Mini Flip Jig and is perfect for swimming...
Designed by decorated professional bass angler, Mark Rose, the Strike King Mark Rose Lil Ledge Spoon is a must have addition to any vertical jigger’s tackle box. This lure was...
Packed with new technologies that aim to make all other jerkbaits obsolete, the Shimano WM-World Minnow Flash Boost Jerkbait relies on three innovative features that are designed to rip past...
Capitalizing on the very popular Ned Rig technique, the Roboworm Ned Worm offers “hand pour” style color schemes that were not previously available to Ned Riggers. The Roboworm Ned Worm features a...
The 6th Sense Speed Wake Wakebait is the ultimate topwater presentation to mimic a fleeing bluegill or baitfish at high speeds. Built specifically for fishing fast, the 6th Sense Speed Wake...
Redefining shad-imitating profiles, the Zoom Shimmer Shad is a revolutionary soft plastic that excels in a variety of situations, especially when traditional moving baits or baitfish imitators aren't producing. With...
After two years of non-stop designing and testing with our 6th Sense Lure Lab Team & Pro Staff Ambassador Josh Jones, we are proud to introduce the Divine Umbrella Rig Series....
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. It's anatomically correct tail...
