The all-new Googan Baits Slim Shake can do it all! Rig it on a shakey head, Carolina rig, Texas rig or even wacky style. Growing up in the Midwest, AP...
First introduced in 1939, the Heddon Zara Spook offers an iconic walk-the-dog action that has been proven to not only catch fish, but catch more and bigger fish as well. Essentially the...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala Ott’s Garage Slim 06 Crankbait is born out of the...
The Gene Larew Biffle Bug incorporates the best features of several top baits into one compact design. The Biffle Bug's body is slim yet wide, and covered with concentric ridges....
The Cotton Cordell Spoons deliver a fluttering, fish-attracting descent that varies in speed depending on the lure's weight. These bass fishing lures feature sturdy hardware and strong rust-proof hooks for...
A classic in the Yamamoto lineup, the Yamamoto Kut Tail utilizes a unique tail design and a slender profile to produce a subtle action that calls to finicky bass. Proven...
Wouldn’t it be wonderful if there was one soft bait for all of your favorite techniques? Well, now there is - the Keitech Swing Impact. The Keitech Swing Impact is extremely...
A natural baitfish style that produces amazing action on a variety of applications. Made with a segmented body and vertical forked tail causing for an erratic action in all directions....
