Capitalizing on the very popular Ned Rig technique, the Roboworm Ned Worm offers “hand pour” style color schemes that were not previously available to Ned Riggers. The Roboworm Ned Worm features a...
The 6th Sense Speed Wake Wakebait is the ultimate topwater presentation to mimic a fleeing bluegill or baitfish at high speeds. Built specifically for fishing fast, the 6th Sense Speed Wake...
After two years of non-stop designing and testing with our 6th Sense Lure Lab Team & Pro Staff Ambassador Josh Jones, we are proud to introduce the Divine Umbrella Rig Series....
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...
DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. It's anatomically correct tail...
A Berkley best seller for almost 20 years, the Berkley 10" Power Worms offer a natural presentation for all fishing conditions. The classic ribbon-tail design of the Berkley 10" Power...
A game-changing soft swimbait designed in collaboration with pro angler Chris Zaldain, the Bass Mafia Daingerous Loaded Swimbait 6" is engineered to dominate open waters and trigger strikes, especially around...
The Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially designed sound chamber. The sound chamber actually intensifies...
