One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye”...
Offering a unique twist on one of the most productive bait styles of all times, the Reaction Innovations Pocket Rocket provides versatility and effectiveness that is off the charts. Poured...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
The Red Eye Shad Tungsten 2-Tap has all the same features as our regular Red Eye Shad, but it's designed with a unique tungsten sound chamber that emits a double...
Introducing the Zoom Winged Fluke! This lure features a unique fluke design and a rolling action that mimics popular JDM baits. Perfect for use with forward facing sonar, it's expertly crafted to...
The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason...
Equipped with a super-sharp, premium Gamakatsu hook, the Santone M Series Flipping Jig was designed by Bassmaster Elite Series veteran, Matt Herren. It features a unique, chip-resistant, powder-coated head design...
The all-new Speed Senko is sure to be your new favorite worm for covering water. Designed at the request of our pros, the Speed Senko is the ultimate worm for...
4.2" - 5 Pack & 3.5" - 6 pack Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ--Z-Man's first specifically designed drop...
