DESCRIPTION Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
Finisher 5 Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best qualities of glide baits...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 7 Crankbait is based on the balsa wood plug that helped him win the 1993 Bassmaster Classic. Featuring a...
Featuring an innovative head-to-blade connection to eliminate blade breakoffs, the Berkley Powerbait Slobberknocker Bladed Jig offers superior durability and creates an enticing bass-tuned sound profile as the design allows for ample blade...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 5 Biggun Crankbait creates the most flash out of any Berkley hard bait and is based on the balsa wood plug that...
Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’s new Maxscent formula, the Berkley Powerbait Maxscent The...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
