In a word, better. Our Cliff Banger floating crankbaits give you the ideal weights, sizes and dive rates in a series designed with more durable, more vibrant paint scenarios. These...
The most enticing swimming action on the market. The design pounds water, and the body waggle imitates the perfect dinner for predators. All while perfectly concealing the unbendable hook. The...
The most enticing swimming action on the market. The design pounds water, and the body waggle imitates the perfect dinner for predators. All while perfectly concealing the unbendable hook. The...
Step into a world of low-profile superiority without eating Ramen noodles for months to save up for it. The Concept A is a smooth, lightweight reel designed to out-cast the...
Concept A Gen II is the ultimate fishing partner. Tough as nails, reliable, and more capable than ever, you won’t ever leave this reel at home. The new Bulldog Carbon...
Serious anglers looking for a workhorse reach for the most dependable and lightest reel in its class. The Concept C is loaded with exceptional components like Airfoil Carbon Side Plates,...
Exceptionally light, the Concept C Gen II weighs 5.89 oz/167 g! Loaded with new tech and designed for performance this is the reel you will want to cast all day...
Built with two one-knocker mechanisms which synchronizes to generate differing pitches. The large head chamber amplifies a higher pitch with stainless steel sounding while a larger tungsten rattle in the...
FATE BLACK GEN III If you don't know the Fate Black series by now, it's time to get acquainted. This widely recognized series is back to make another bold statement....
