Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 7 Crankbait is based on the balsa wood plug that helped him win the 1993 Bassmaster Classic. Featuring a...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 9 Crankbait is built with a weight bill to dive down to depth quickly and is based on the balsa wood plug...
Designed specifically for pairing with topwater toads, the Berkley Fusion19 Frog Hook delivers the strength necessary to handle big fish and heavy vegetation. Manufactured with a needle point for easy...
**2024 ICAST Release** With a head design that features a lower center of gravity and ballast like weighting, the Berkley Fusion19 Hybrid Jigheads deliver proper balance and orientation of your...
Made for fishing around thick vegetation, the Berkley Fusion19 Weighted Frog Hook pairs perfectly with your favorite toad style baits. Providing increased heft to your presentation, the Berkley Fusion19 Weighted...
The Minnow is probably the most versatile shape in the entire range. Simply because it imitates the baitfish which is the favourite food of all predators both in freshwater and...
Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. FEATURES Fish attractant makes any...
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is sure to impress anglers...
