A lifelike baitfish imitation perfect for scoping out your next trophy-sized bass, the Reaction Innovations Pano Shot (Scope Shot) is molded with incredible attention to detail to trigger bites from...
Delivering a highly realistic baitfish presentation, the Reaction Innovations Shiver Glide excels on a wide range of applications and will trigger the wariest of predators into biting. Molded with lifelike fins...
The patented Shiver Shot is one of the best options made for finesse fishing. We inject the Shiver Shot with less salt than our other products to give it positive...
Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be...
Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher. The forward facing ribs...
A spiced-up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two hard pounding appendages. As versatile as it is...
Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their...
The Reaction Innovations Trixie Shark is an extremely versatile and unique soft plastic bait that produces a tremendous amount of action. Able to target any segment of the water column, it excels...
As of January 1, 2025 Reins will no long be making the 10" Bubbling Shaker. Buy now before its gone for good! The Reins 10″ Bubbling Shaker is a ribbed...