Delivering key innovations designed by some of the best anglers in the business, the Missile Baits “The 48” Worm offers the perfect combination of shape, action, function, and durability. Featuring a straight...
Delivering a lively presentation that can be used on a variety of applications, the Reaction Innovations Man Bear Pig offers a creature bait inspired twist on the original Sweet Beaver. The Man Bear...
Offering a unique twist on one of the most productive bait styles of all times, the Reaction Innovations Pocket Rocket provides versatility and effectiveness that is off the charts. Poured...
Delivering a highly realistic baitfish presentation, the Reaction Innovations Shiver Glide excels on a wide range of applications and will trigger the wariest of predators into biting. Molded with lifelike fins...
The patented Shiver Shot is one of the best options made for finesse fishing. We inject the Shiver Shot with less salt than our other products to give it positive...
A spiced-up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two hard pounding appendages. As versatile as it is...
The Strike King Rage 10' Thumper Worm is great for fishing areas with big bass, especially in the summertime. It's designed to have an increased 'flicker' action as it falls...
If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret...
The Rage Tail series continues with the introduction of the Strike King Rage Tail Grub. Each Rage Tail Grub has a unique and exclusive tail design and is engineered like...
