Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 5 Crankbait is based on the balsa wood plug he used to dominate the 1993 Bassmaster Classic. Featuring a flat-sided mid-size profile...
DESCRIPTION Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 7 Crankbait is based on the balsa wood plug that helped him win the 1993 Bassmaster Classic. Featuring a...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 9 Crankbait is built with a weight bill to dive down to depth quickly and is based on the balsa wood plug...
Filling a gap in their crankin’ lineup, the Bill Lewis ATV Squarebill was carefully designed with extensive input from the Bill Lewis pro staff to be a do anything, go...
Engineered with input from some of the top pros in the industry, the Bill Lewis ATV Squarebill 1.5 Crankbait is built to conquer nearly any type of cover. It features...
Built to crawl through heavy cover and produce big bites, the Bill Lewis ATV Squarebill 2.5 Crankbait offers a big profile and aggressive action that catches scale-busting bass. Outfitted with...
Blending the tonal temptation of the Rat-L-Trap with the shallow water presence of a squarebill, the Bill Lewis Echo 1.75 Squarebill Crankbaits take Bill Lewis’ legendary line of hard baits a step...
Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring...