Delivering key innovations designed by some of the best anglers in the business, the Missile Baits “The 48” Worm offers the perfect combination of shape, action, function, and durability. Featuring a straight...
Specially designed and balanced for use as a bladed jig trailer, the Nories Hula Bug Trailer provides just the right amount of volume to create the perfect swimming posture that doesn’t interfere...
Reaction Innovations' soft plastics have taken the bass fishing world by storm! The reason for their wild success is obvious when you look at their baits. The plastic is soft...
Here it is, the long awaited finesse worm from Reaction Innovations - the Flirt. This is the worm that won the 2004 FLW Championship for Luke Clausen and has been...
Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent...
Delivering a lively presentation that can be used on a variety of applications, the Reaction Innovations Man Bear Pig offers a creature bait inspired twist on the original Sweet Beaver. The Man Bear...
Delivering a highly realistic baitfish presentation, the Reaction Innovations Shiver Glide excels on a wide range of applications and will trigger the wariest of predators into biting. Molded with lifelike fins...
The patented Shiver Shot is one of the best options made for finesse fishing. We inject the Shiver Shot with less salt than our other products to give it positive...
Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be...