PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass...
Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish...
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. It's anatomically correct tail...
The Tour Toad has great buzzing action thanks to the serrated edges on the legs that allow it to catch more water. The flat body helps the toad stay on...
After seeing the overwhelming success of the Kamikaze Swimon in the bass fishing world, our crappie fishermen wanted a version for themselves. The ribs on the body displace more water,...
The Bobby Garland Baby Shad Swim'R features a unique take on the popular baby shad shape. Its body has a segmented tail, allowing for a realistic, tight-action swimming motion that...
Creme Lit'l Fishie 2.5 Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme®'s Lit'l Fishie® is...
