The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Yamamoto D-Shad provides added advantage of molded-in-weight. Consider those...
Introducing the Zoom Winged Fluke! This lure features a unique fluke design and a rolling action that mimics popular JDM baits. Perfect for use with forward facing sonar, it's expertly crafted to...
Deep Diver - 4-8 Feet Weight - 1/2oz Size- 97MM The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and...
The soft bait with the darting and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing to the predatory instincts of...
Finisher 5 Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best qualities of glide baits...
Soft jerk baits are known fish catchers and the Tiny Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is attractive...
Living in the shadow world between life and death, the Rapala Shadow Rap combines both the vertical and horizontal struggles that a minnow exhibits when its life hangs in the balance. Sculpted...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
Granting anglers the ability to more effectively target deep-dwelling bass with their live sonar units, the Bill Lewis Scope-Stik 120SK delivers impressive multidirectional action in a sinking platform. Constructed with...
