Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail! It's unique shape and flange create a tons...
The Blazin’ Worm is the hottest new addition to the Googan Baits lineup. Googan developed the Blazin’ Worm to evolve the traditional speed worm market with a soft-bait that has...
A natural baitfish style that produces amazing action on a variety of applications. Made with a segmented body and vertical forked tail causing for an erratic action in all directions....
The Googan Baits Doob Tube brings in an elaborate new design for tube fishing. The classic tube has been tried and true, and here at Googan, we wanted to make...
The brand new Googan Baits Love Grub was created to fill the gap between a trailer and a conventional grub-style soft bait. Its tapered ribbed texture displaces both water and sediment to attract strikes in all presentations. This...
Keep all your personal belongings safe and dry on your next fishing trip with the Googan® Money Bag Dry Bag by Bass Mafia®. This bag is made of 35X thicker...
The Googan Baits Nuke Punch was designed to make light-work of attacking bass fishing's heaviest of cover. We worked off of the #1 selling soft plastic Bandito Bug and incorporated our patented flanged-tail, while...
The Googan Baits Slizzard Lizard was designed to evolve lizard fishing for the modern angler. The patented V-Ridge double-flange on all appendages creates maximum water displacement to lure bites throughout the entire water column...
GOOGAN SQUAD X BASS MAFIA COFFIN 2.0 The new and improved Googan Squad Storage. These new tackle storage boxes are decked out with all the durability you can imagine, stainless...