Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 5 Crankbait is based on the balsa wood plug he used to dominate the 1993 Bassmaster Classic. Featuring a flat-sided mid-size profile...
The Minnow is probably the most versatile shape in the entire range. Simply because it imitates the baitfish which is the favourite food of all predators both in freshwater and...
Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. FEATURES Fish attractant makes any...
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
Providing professional grade performance that won’t empty your wallet, the Berkley Jordan Lee X5 Braided Line Flame Green offers anglers a quality line that stands head and shoulders above the...
Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley® x9 takes it to another level by adding an additional strand making...
DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
A Berkley best seller for almost 20 years, the Berkley 10" Power Worms offer a natural presentation for all fishing conditions. The classic ribbon-tail design of the Berkley 10" Power...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...