Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish...
Combining the large profile and drawing power of the original belly-rigged Berkley PowerBait CullShad Swimbait, the Berkley PowerBait Unrigged CullShad Swimbait provides a blank canvas for anglers to tailor their...
A deadly option when the fish are keyed in on large forage, the Berkley Squarebull 7.5 Crankbait features a muscular build, big-bodied profile, and aggressive action that’s made to dive into shallow...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
Designed in collaboration with expert frog angler and 2022 MLF Redcrest Champion Bobby Lane, the Berkley Swamp Lord Frog was created to be the last hollow-body frog that any...
Featuring a cupped mouth that splashes and spits water erratically as you pop and twitch it across the surface, the Berkley Swamp Lord Popping Frog was designed in collaboration...
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. It's anatomically correct tail...
200 Yard Spools The engineers at Berkley have worked hard to develop a superior fluorocarbon and the Trilene 100% Fluorocarbon Line Clear is the result. Through extensive research and tests,...
