An iconic design that has been catching trophy fish for decades, the Berkley Magic Swimmer Freshwater Swimbait delivers an incredible action and is available is custom colors that were selected...
Designed specifically to target light game saltwater species, the Fish Arrow Flash-J 1" SW is one of the most realistic small baitfish imitations available! The Flash-J series features a unique...
Featuring an erratic pintail and fully ribbed body that vibrates with minimal input, the True Bass FF Minnow is a deadly baitfish imitation that’s a must-have lure for anglers who like chasing...
Back by popular demand, the Daiwa Double Clutch 95SP Jerkbaits continue to set the standard as the ultimate suspending jerkbaits. Featuring an innovative tungsten sliding weight transfer system, the Double...
Featuring an anatomically accurate sculpted body with realistic eyes, fins, and tail details, the Z-Man TRD Gobyz is a wide-bodied Ned rig sized swimbait that accurately mimics an invasive round goby and...
Designed to meet the maximum profile allowed in FLW sanctioned events, the HogFarmer Baits BFL Hitchhiker Rig is equipped with 5 wires, 5 blades, 3 snaps for swimbaits with hooks,...
The premium zinc, UV-coated body carries an Indiana blade mounted on the belly which swings loosely on the rise and fall to maximize both flash and vibration while creating the...
**Expected release date 12/1/2024** Designed to enhance finesse techniques through ultra-realistic design, action, and colors, the Berkley PowerBait Drip Minnow features a “drip” shaped tail for subtle action when twitching...
Designed to increase the quantity and quality of the bites on your swimbait journeys, the Swimbait Republic Glideway 176 Glide Bait is an authentic tank slayer built to perform effectively at any...
