The best way to bring the action underwater directly to your graph’s screen, the Bill Lewis Scope-Stik 120SP is built on decades of results to change the way you fish...
Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can buy. Made...
Built for those times when you need to downsize your presentation to trigger a bite, the 6th Sense Divine Ball Head Finesse Jig will become your new go-to bait when nothing...
Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on killer action and a proven...
Crafted using cutting-edge techniques and meticulous attention to detail, the Yellow Magic Havana offers a topwater experience that will increase your adrenaline with each turn of the handle. Made to...
The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it has been a fixture on the pro circuit and club...
Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitalize on the bite. Designed with a shallow-cupped...
Taking a whole new approach to the lipless crankbait, the 6 Sense Quake Suspending Lipless Crankbait delivers the same great action at the original Quake Lipless Crankbait but now with the...
There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired with a flapping curly tail...